Stop guessing your business model

Map your
business model
with evidence

Turn assumptions into testable hypotheses. Run customer discovery, iterate your canvas, and make clear go / no-go decisions based on what you learn.

Start nowFeatures

A lightweight BMC workflow

The goal is not a perfect slide deck. The goal is proof that your model works.

Step 1

Map the 9 blocks

Outline partners, activities, resources, value props, relationships, channels, segments, costs, and revenue.

Step 2

Write hypotheses

For each block, define what you believe to be true. Make it specific enough to validate or invalidate.

Step 3

Run customer discovery

Track interviews and insights. Link what you learn back to the exact hypotheses you are testing.

Step 4

Iterate versions

Update your canvas based on evidence. Version history helps you see how the model evolves over time.

Step 5

Decide with clarity

Use validated learning to make decisions: double down, pivot, or stop. Document the "why" for stakeholders.

What you get

Simple tooling for the earliest stage: hypothesis, validation, iteration.

Business Model Canvas

Map the model quickly, then iterate with evidence. Keep decisions and changes visible over time.

  • Multi-item blocks per section
  • Hypothesis → Testing → Validated flow
  • Version history
  • Export

Customer Discovery

Lightweight tracking for interviews and insights, designed for validation—not busywork.

  • Track conversations
  • Capture notes and learnings
  • Link feedback to hypotheses
  • Progress tracking

Validate before you build

Use BMC to turn assumptions into evidence-backed decisions.

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